Trends in Marketing - An European panel discussion

23.02.2021 - 14:30 / 0 Teilnehmer
The European Marketing Agenda 2021 is the latest in a series of trend studies. It was initiated by the Board of the European Marketing Confederation (EMC) with the aim of providing detailed insights into the challenges faced and strategies adopted by European CMOs and, in turn, identifying the trends to be expected in 2021. Nearly 4,800 European marketing and sales executives were surveyed. Also the Marketing Club Österreich has participated in the survey as a partner of the EMC.

1. Short intro:
Jonathan Deacon, vice-chair EMC

2. Summary of European Marketing Agenda 2021
Ralf Strauss, Chairman EMC and Chairman Deutscher Marketing Verband

3. Summaries of CMO's across Europe on their focus areas for 2021, challenges, and Covid-19 implications:

  • Ulrich Klenke, Chief Brand Officer at Deutsche Telekom (Germany)
  • Freddie Hospedales, Global Head of Marketing at ERM (Environmental Resource Management)
  • Petra Čadež, Marketing Director at SBU Savoury Spreads at Atlantic Grupa (Slovenia)
  • Kristina Mažeikytė, CMO Baltics at Ikea Group (Lithuania)
  • Christoph Eisinger, Manager Director of Ski Amadé/Austria
  • Erwin Eikema, CMO at Noordhoff, educational resources company (The Netherlands)

4. Roundtable for discussion on differences, way forward, lessons learned

5. Closing

Confirmation via email
We cordially invite you to join our Pan-European presentation and discussion of the results on February 23, from 02:30 PM to 04:00 PM(CEST)
Just send an email to Sandra Verweij at to confirm your attendance. She will send you the link to the webinar.

Please do not sign in at the Marketing Club Österreich platforms

23.02.2021 - 14:30
Online Panel Discussion
0 Teilnehmer


Online Panel Discussion

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